Studly is a new portal and marketplace for horse owners in Denmark. Our heart beats for horses and breeding, and we believe that every horse owner deserve their own dream foal.
Who’s Studly, and what do we stand for?
As horse owners, we’ve experienced first-hand how frustrating and time-consuming it can be to do activities related to breeding. Our goal is to simplify the process of finding the perfect stallion for your mare, while we introduce ease-of-it-all if you offer covering from your stallion as well.
We’ll gladly challenge the otherwise traditional horse industry if that means we can bring you the foal of your dreams – and a better user experience overall!
Mission
Our mission is to challenge the horse industry by developing innovative solutions, and by facilitating a platform that’s driven by our partners, but also current and future horse owners.
Vision
Our vision is to empower the horse industry and perfect the breeding experience.
Responsibility
To be responsible and have a deep understanding for the influence that our work has on the horse industry.
Transparency
To be transparent and acknowledge the feelings associated with having horses.
Innovative
To stay innovative and use data to deliver clever solutions that’s thought through.
Registered horses
45
Weekly visitors
615
The history of Studly
Studly was founded in February 2019. However, our story begins way before that with our CEO, Ingunn Lilja Bjarnadottir. With Icelandic roots, Ingunn moved to Denmark with her family when their stallion won the world championship in Austria. Truly, a great achievement.
But as the news spread, breeders everywhere became aware of the family’s champion-stallion, and Ingunn came to realize how ill-equipped she and her family were to handle such demand. In that very moment, she got an idea: To create a place for stallion owners that support the activities associated with selling breeding stock.

Meet the Studly-team

Ingunn Lilja Bjarnadottir
Ingunn is director at Studly and our very own domain expert. Ingunn rode horses before she could even walk. As of such, she have both the network and expertise we need.
ilb@studly.dk / tlf.: +45 51918517

Elias Filt Andersen
Elias is responsible for sales and marketing at Studly. He is the visionary partner, whose passion for entrepreneurship goes beyond any expectation.
efa@studly.dk / tlf.: +45 30620433

Kenneth Sejersbøl Holm
Kenneth is tech-lead at Studly. He is able to envision and develop the company's technical ambitions, and contribute with strategic decision-making.
ksh@studly.dk / tlf.: +45 40456567