We want to collaborate with breeding associations in Denmark. Studly is a place for mare owners that are looking for stallions, and an assistant tool for stallion owners. A modern stud book, if you will.
Let’s encourage better breeding. Together.
An epicenter for stallions
Studly is an epicenter for stallions that are approved for breeding, and we make it easy for the mare owners to find the stallions of their dreams.
Enhanced focus on the horse
Studly is a clever tool that allow users to find and see stallion results, pedigree and much more.
Assisting the inexperienced breeder
Studly encourage inexperienced breeders to take qualified decisions when they match a stallion with a mare through our search engine.
At Studly, our most prestigious goal is to follow the rules and the guidelines of each breeding association.
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How Studly works for stallion owners.
How Studly works for mare owners.
Frequently asked questions
Studly follows the rules and the guidelines of each breeding association. That being said, all stallions must be approved for breeding before being uploaded to Studly. And Studly does quality assurance to see if the stallion is in fact approved for breeding, and we also take precautions to avoid misleading information and always follow up on the stallion’s results, pedigree and more. Our employees do ongoing quality assurance of all stallions that are registered on Studly.
We would like to stress out that we do NOT require payment from breeding associations that we collaborate with, nor do we burden them with additional administration or paperwork. On the contrary. At Studly, we would like to safeguard the unique traits of each horse breed through digital means that encourage horse owners to take qualified decisions when they match stallions with mares.
Our business depends on developing and delivering a good tool to the consumers, and we would love to bring horse owners this tool in collaboration with breeding associations. We completely understand that many breeding associations are a political organization, and therefore can’t be associated with private companies.
When a stallion is created on Studly, we always ask the stallion owner to fill out covering conditions for their stallion. Then our search engine and system will categorize said stallion based on its unique traits and achievements so that they’re search-able for mare owners. Insights reveal that it’s very subjective what the breeder is looking for, hence our approach to categorizing each stallion. And therefore, we update Studly all the time and add more parameters for our search engine.
Our goal is to make Studly more intuitive and connect it to existing databases, so that the stallion’s data is more accessible.
Studly is an online marketplace for horse owners. We’re the link between demand and supply, which means that we take a small fee every time there is a transaction through the Studly platform. In general, Studly will take 10% commission fee per transaction. That means if the price of a covering is 10.000 kr., then Studly will take 1.000 kr. in service fee. To specify, stallion owners that doesn’t get any bookings also doesn’t pay anything to freely expose their stallions on Studly. It’s only when a transaction happens that we’ll take a fee.
A collaboration is what you make out of it. We have good experience with sparring in relation to understanding a matter or if the development of new solutions require deep understanding and insight into the industry.
Here’s a list of suggestions how a collaboration could look like:
- Sparring between the two parties.
- Endorsement or link-building to both parties.
- Development of new and clever solution that empower the breeders and the horse breed.
- A modern stud book for your association where breeders can access, see and order available and breeding-approved stallions for their mare.
- Strategic collaboration. Nationally and internationally.
- Promotion and user engagement at different events.
- And much more…