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Digital Horse Breeding: Now or Never?

By 18/05/2019 May 30th, 2019 No Comments

Digital Horse Breeding: Now or Never?

Okay, I admit, maybe I’m not the most experienced horse breeder. In fact, I’ve never even had horses. Nevertheless, it is a relevant question to ask and elaborate upon whether the horse industry does in fact need a serious, digital overhaul from end to end? Certainly, I have only recently become acquainted with the four-legged friends, but the sport itself – the equestrian sport – has been around for a long time?

To me, we have seen digital innovation within both transport with e.g.: GoMore, which makes carpooling easy, but also with the football world with Tonsser, who is a performance app for football players. And if you asked me then horses came before the wheel, but then you can ask you self what came first; equestrian sport or football. As a Digital Concept Developer, I have seen my part of innovative initiatives that require a few more words to get around. At least one thing is certain: when consumers are becoming increasingly digital, a vacuum sometimes arises between them and those industries that fail to grasp opportunities offered by digitalization.

“It is a relevant question to ask and elaborate upon whether the horse industry does in fact need a serious, digital overhaul from end to end?”

My impression is that more and more horse owners are becoming aware of the benefits to be gained through digital tools. At the time of writing, it is best seen by looking at the amount of apps being developed and downloaded to our smart-phones, with several of them related to the horse industry. Using them, horse owners can now keep track of both their horse, stable and training status – which sounds a lot like another popular, Danish exercise app – Endomondo. I could go on, but where does it leave the horse industry and breeding in general? I could go on, but where does it leave the horse industry and breeding in general? To me, the horse industry is on the same level as many other sports, where people invest themselves through dedicated training or family businesses. But even the older generation was not as professional at all in their approach, as is the case with many horse owners today.

Therefore, established industries and breeding associations must consider adjusting to the premises that digitization brings. The alternative is to wait for a larger entity to appear, who does not want to cooperate, but instead wants to replace what already exists from top to bottom.

At Studly, we strive to digitize the horse industry and breeding, by promoting the breeders focus on the horse’s characteristics when they want to match a stallion with a mare, and assist the inexperienced breeders in the selection process. That being said, we are of course interested in doing it in the right way, so we approach the Danish breeding associations, but also you as a horse owner. We believe that Studly can be lifted to new heights with knowledgeable guidance from the breeding associations, but also by cooperating and listening to our users. Have something on mind? Then you can contact Studly here.

Elias Filt Andersen

Author Elias Filt Andersen

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